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Established in 1942, Saunders Roofing is a family-owned business located in Richmond, Virginia. The company provides roofing services for commercial and residential buildings as well as repair services. After analyzing the website, we noticed the lack of visual factors incorporated in the design and presentation of the site. The branding was almost nonexistent and the site was text heavy.
Because roofing is very visually apparent in both the completed product and the physical process, we wanted to showcase that on the website. We incorporated vibrant images and videos so that visitors could get a clear idea of what they were looking for. Furthermore, we gave the website a clean and modern look with the company’s brand colors and added interactive features to make it more appealing.
