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What Is A Brand Design?
Published Wed Feb 23
Just like your personal identity makes you different, similarly, your brand identity is also a unique sauce of your company to set you apart. And your brand design is what shapes your brand identity. Brand design is referred to as one of the essential elements of marketing practices of creating the logo, design, name and other symbolic elements that make your brand distinctive in comparison to other brands available in the market. The brand design gives an impetus for product differentiation.
What are the 4 steps of branding?
How do you want your brand to be described by people? The answers to this question are given by branding. It is the process that will get you where you want to position your brand.
In this article, we will tell you about the four main steps of branding and how a brand can be successful.
Let’s start with the step by step process of branding:
- Building your brand strategy – The first step is the biggest one. The brand strategy consists of objectives that define your brand. The brand strategy will inform about the business strategy and answer the following points:
- Who are you?
- Who will be your target audience?
- What goods and services do you offer?
- What will be your position among competitors?
- Market research – The next step for branding is to do market research. Building your brand strategy without knowing about your target audience and competitor is just like shooting in the dark. It is important to know your audience to position your brand in the market. In order to understand your market, consider these two things:
- Buyer personas – To better understand your target audience, create a buyer persona. This will help you in branding decisions.
- Identifying your competitors – It will help in positioning and differentiating you from the competitors. A competitor’s analysis will give you room where you must work, which space is left to cater, and how you augment the niche. It is also important for creating your brand design elements and the brand voice. which space is left to cater, and how you augment the niche. It is also important for creating your brand design elements and the brand voice.
- Creating your brand identity – A brand identity is composed of distinctive visual and verbal features of the brand that gives it a personality. It includes: the brand name, color palette, typography, brand voice, and logo.
- Building brand awareness – This step of branding is associated with the long-term development of your brand. Your branding strategy must make your brand consistent in all ways from communication to experience. For building brand awareness, companies create a calendar to set goals.
How to create a successful brand?
For small businesses or startups, it is important to have a uniqueness in your brand that will differentiate you from your competitors. It is important to have branding to attract new customers and businesses. Here are four steps to creating a successful brand:
- Define how you want your brand to be perceived – When a consumer uses your product or service, how he describes his experience is dependent upon the promise you made for your product. It is important to build a brand that fulfills your promise which is different from their experience if they have consumed the competitor’s product.
- Based on this brand promise, establish your business – To be consistent in your promise that sets you apart. It is important that your business is also founded on this promise. For example, if a restaurant claims for the lowest prices, then the restaurant footfall should be maximized, representing that they have unbeatable prices due to which the footfall of customers is high. In other words, it can be said that your brand will influence the success formula on which your company is based.
- Connect your promise with your advertisement – All your branding and marketing elements from the logo to the color of your website will function as a promise of your brand.
- Must be consistent – The last step in building a successful brand is to be consistent. This will develop more trust in your brand, and people will no longer perceive your brand as a promise but rather as a reality. It is difficult to maintain consistency, but it is one of the greatest rewards you will get in the form of revenue.
By applying these steps, you will gradually gain success by increasing the sales and prices.
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